Project

Le Club Grey Goose

Client

Bacardi Grey Goose

Location

Europe

Timeline

2 months

Cost

Undisclosed

RPD worked with Bacardi to develop a new offering for experiences – exclusive to their top customers and brand ambassadors. RPD developed the concept with Ad Agency Mr President and were responsible for developing the engineering, manufacturing and technology back-end.

RPD developed a piece of jewellery with an embedded NFC chip. This allowed us to store data about a customer like their drink preferences and all of their favourite events. When entering a Bacardi activated bar, they could scan their device and receive the night of their dreams, all automatically prepared.

RPD worked with Bacardi to develop a new offering for experiences – exclusive to their top customers and brand ambassadors. RPD developed the concept with Ad Agency Mr President and were responsible for developing the engineering, manufacturing and technology back-end.

 

The project was developed and launched in 6 weeks, later expanding to a global offering using RPD’s supply chain and expertise.

“I genuinely don’t know another business who could manufacture something so expertly, without cutting corners in the timeframe they managed.”

Steph Mylam – Bacardi

Discovery

Development

Production

Supply Chain

Want to work with us?

Enquire about a project

Thank you. We will be in touch soon.

I agree to the Privacy Agreement*

Click here to submit a full RFQ